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Market-Based Management (6th Edition)
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@font-face { : "Times New Roman"; }@font-face { : "Arial"; }@font-face { : "Verdana"; }@font-face { : "Garamond"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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Product details
Paperback: 576 pages
Publisher: Pearson; 6 edition (January 19, 2012)
Language: English
ISBN-10: 9780130387752
ISBN-13: 978-0130387752
ASIN: 0130387754
Product Dimensions:
7 x 1 x 9 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
55 customer reviews
Amazon Best Sellers Rank:
#223,516 in Books (See Top 100 in Books)
I was forced to buy this book for school. However, I have found it to be both informative and not as boring as some other text books I have had to endure. If you are in the marketing field I recommend adding this to your shelf.
Market based management walks the reader through the basic foundations of marketing. Each chapter takes the reader through examples and explanations of these foundational principals.Although the text is clear, it feels like it is written by an accountant rather than by someone who writes for a living.This kindle version was disappointing with ye number of restrictions. Only my iPad was able to read it, and features like dictation were disabled.For the cost, rent or reselling is a better option.
This is a very pricey book for an MBA course of mine. It's got great concepts and a very quantitative method for evaluating marketing, which is great because when marketing programs are the first to get cut in the budget, it's nice to have proof of how effective they are. The author also has a compatible website with additional tools for marketing.Still, I think that the book is really dense with not enough real-world examples. Also, the graphs alluded to on one page are found on a different page, which makes it difficult to follow along (sometimes graphs are in the future, and others they have already been shown).His methods are great in theory, but a lot of them would be impossible to configure in real life. For example, when does anyone truly know the true market attractiveness score? It's an estimate, at best. Great start, though. I hope that the 6th edition is a little better organized...
The delivery is fantastic, within three business days, and a practically very good book arrived.And our professor found some inconsistent figures in the table. Or maybe there are right ways of gaining the result we cannot figure out.I love the idea of introducing the relatively objective mathematical modeling into the market analysis and decision making. Although I am wondering how accurate this perspective would be, since market are made up of multiple incalculable variables, I would definitely try and test them to find out.I would recommend this book to those who would like to learn some preliminary market research methodology from the perspective of maths. It is already a wonderful endeavor.
This was labeled as "Used-Good" and I paid for what I expected to be Good quality. I wasn't expecting great quality or new. The spine is torn and the entire cover of the book is "sticky". It is disgusting. No way I would consider this to be in good condition.
Marked as New Item, The spine is torn, both the front and back covers are torn at the bottom, bottom of the pages are dirty. Prints and charts are blurry and faded, completely unreadable!
The book is on excellent conditions! It has been working perfectly for school. The only thing is that it has a lot of highlights throughout the whole book and it's a little tedious.
I am about to start an MBA program in the fall and this was a great book on marketing to get me up to speed and feel as though I can succeed and also contribute in my upcoming marketing classes.The writing is great and easy to comprehend and Best gives good basic examples of concepts throughout the book. I would highly recommend this book to anyone interested in learning more about marketing.
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